CGTN Brand Ident – Metamorphosis

Channel Brand Identity

 

We were invited to work on various brand identities for CGTN Documentary, part of CGTN group of international television channels in China. Working with JL Design, we explored and created visual and motion concepts to portray the complex and beautiful process of nature’s metamorphosis transformation. Resolving to the theme ‘See the changes’ as part of a series of idents in the channel’s re-brand.