Adidas set about to create a shoe to break the mold; it’s forward thinking, innovative and beautifully crafted. The lattice structure of the shoe creates airflow and provides support, adding to Adidas’s continued ability to push the boundaries of design and fashion. 

Tasked with creating something visually stimulating, that also provides the consumer with all the technical information they need to know regarding the product, we started with the shoe. The product was 3D scanned and optimised to create a model that was accurate and flexible. This process allowed us to capture the artistic lattice structure and delve into its 3D space to show it in all its glory. An expression of the art of the shoe.

Our result, a minimal yet impactful showcase of exactly what is important about the product: design, technology and style.