CGTN TV Ident – Crystal Rocks

Channel Brand Identity


We were invited to design and develop visual concepts for one of China’s national broadcaster – CGTN Documentary. Working with JL Design, we explored various textures, lighting and refraction with droplets forming into beautiful shards of rocks, capturing the brilliance of the newly formed crystals set within a deep cave. Resolving to the theme ‘See the changes’ as part of a series of idents in the channel’s re-brand.