Cutting through the noise of digital ads is no easy feat, so we were excited when Jellyfish approached us to collaborate on their bold Hoka Faux-Out-Of-Home campaign. The goal? To fuel excitement, driving organic engagement and social sharing.

We told the story of Lady Liberty as the ultimate sneakerhead, blurring the lines between reality and fantasy. By perfecting textures and lighting, we achieved advanced photorealism, seamlessly blending with live-action shots. The result? A surreal yet authentic moment, as if captured by a tourist's camera.

The campaign generated over 2 million organic impressions, with fans commenting, sharing, and reposting. Press coverage further amplified its impact.

Client - Hoka
Agency - Jellyfish
VFX, CGI & Post Production - Fluent