For the global Dyson Glass unveiling, we crafted visuals focussed on precision, innovation and sophistication. Built around engineering-led design, photoreal rendering and controlled motion. Every composition was choreographed to reveal the product’s detailing and craftsmanship.

The next generation of Dyson technology emerge through frosted glass to reveal their intricate forms. Lighting was kept intentionally minimal, using a two-light setup to sculpt the product - the same technical practice used in photography. Simple but effective which complements the brand's minimalism. 

The result was a cohesive launch across digital, social, and live platforms that not only showcased the product’s technical achievement, but reinforced Dyson’s position as a design and innovation leader.