Unfolding a graceful, dynamic beauty

A glimpse into our visual direction for the Samsung W26 Fold, launched in October 2025 as a China-exclusive luxury variant of the Galaxy Z Fold 7.

Inspired by Kunpeng, the mythical ancient creature renowned for its power of transformation, the design captures motion as a poetic force. Millions of nebular particles converge and unfold, interwoven with flowing light and gemstone-like textures, expanding outward into a starlit cosmos. The result is a visual metaphor for transformation, reflecting the lofty aspirations of Galaxy users as they explore the unknown.

Working with the team at Samsung & Digital Domain, our design and motion language scaled seamlessly across touchpoints, from an interactive wallpaper and screensavers to large-scale auditorium presentations and campaign marketing materials.